For this week’s Expert Series interview, we turned to Dr. Cedric “Jamie” Rutland, M.D., Founder of West Coast Lung and Rutland Medical Group. Dr. Rutland is triple board-certified in Internal Medicine, Pulmonary and Critical Care. Among other things, Dr. Rutland is an expert in Asthma, COPD, ILD, EBUS, Navigational Bronchoscopy, and Vaping.
As a National Spokesman for the American Lung Association, he is passionate about community education and speaks frequently about Pulmonary Diseases.
Dr. Rutland continues his passion for community education on his very own YouTube Channel, where he deconstructs complicated health information to make it easier to understand.
We sat down with Dr. Rutland to learn more about his thoughts on running a medical practice, the COVID-19 pandemic, and the importance of educating the public about health-related topics.
How has working with Billing Savi helped your organization?
Billing Savi has been very helpful in showing us exactly what areas we’re doing well in and vice versa. They easily break down our progress and make it easy to see how much we’re making and where our revenues are coming from.
Additionally, billing and coding can be very complicated and they do a great job in guiding us on exactly how to bill in specific situations. It has been terrific to get a better understanding of our reimbursements and ways in which we can maximize revenue. The Savi team is also very accessible and always there when we need them.
What advice would you give someone looking to start a successful medical practice?
I would advise them that they just have to jump. There are going to be so many things that you don’t understand when starting out, but you cannot try to teach yourself everything before starting your practice. It’s so important to just start and get the ball rolling.
I would also suggest finding a good niche for your practice. When creating a brand for your business, a niche is important to connect to gain traction.
Take a hard look at what you’re good at and become great at it. Instead of trying to be good at everything, find a niche in which you can excel and grow.
What are you most excited about in terms of growing your practice
I’m excited about being able to control my life and make my own schedule. I also really enjoy helping people and creating a bridge between academia and private practice. I’m always trying to learn more so I’m constantly communicating with universities or speaking to different organizations.
Being able to bridge those connections and help more people is something I value.
How have you dealt with the COVID-19 pandemic?
When the pandemic hit, I did my best to lean into it and learn as much as I could. I have an understanding of immunology that most doctors don’t, so I’ve been able to explain the complexities of this virus on my YouTube channel, social media accounts, and newsletters.
Doing so has comforted my patients and also given me a niche in which to grow my practice. I plan on continuing to learn as much as I can about the pandemic and sharing my expertise with the public.
For the public, I advise people to wear a mask and wash their hands frequently. Try not to put yourself in large crowds and consider taking a vitamin d and zinc supplement every day.
Why do you find it important to educate the public with easily digestible medical information?
In society these days, we have a lot of intelligent people who like to do their own research. Unfortunately, during that process, they may find something that’s dressed up well but actually inaccurate.
As a physician, I believe you have to go to where your patients are consuming information and present the truth (YouTube, social media, etc.). Sometimes truthful information may not be popular or trending, but it can be tough to argue with the truth if presented well. Doing so in an anti-inflammatory way is always helpful in generating a positive response.
Are you excited about any developments in the healthcare industry?
I’m excited about the way people around the world are collaborating to develop a vaccine for the COVID-19 pandemic.
The process of developing vaccines quickly and effectively is so important as this likely won’t be our last pandemic. I think it’s great that we have so many people focusing on developing this vaccine around the world in such an efficient manner.